Women entrepreneurs face several challenges when it comes to achieving equality in starting and running businesses. However, there are several ways to promote greater equality and support for women business owners:

WISE Cities is a student startup that is launching its pilot in Fairfax City thanks to a grant from the Fairfax City Economic Development Authority. Marie Brodsky is a virtual member of the Mason Enterprise Center. https://www.wisecities.us/

The dream of starting and managing a small business is alive in countless entrepreneurs each year. However, despite the enthusiasm and dedication, a significant number of these businesses fail.

Small businesses should track their key performance indicators (KPIs) on a regular and consistent basis, typically monthly or quarterly. Tracking KPIs monthly allows you to quickly identify any negative trends or issues and take corrective action before problems escalate.

Sustainability concerns have risen to the top of the list of today's business challenges, and many executives are struggling to understand what it means for their companies and the economy. The number of social and environmental problems facing the world is enormous, everything from climate change to boardroom diversity. This session will give you a big picture of the business sustainability challenge and a tool that can help you sift through the issues and discover which are strategic for your company.